Brand Growth Strategist – Expertise & Portfolio Overview
Here’s a structured breakdown of expertise as a Brand Growth Strategist, extracted from the portfolio:
Brand Positioning & Market Research
✅ Conducts in-depth competitor research using tools like SEMrush, Google Keyword Planner, and Craft.co.
✅ Implements SWOT analysis to identify brand strengths, weaknesses, opportunities, and threats.
✅ Defines brand Unique Value Proposition (UVP) to stand out in the market.
🔗 [Case Study: Market Research-Driven Brand Positioning]
SEO-Driven Digital Marketing Strategy
✅ Implements Silo Structure Content Strategy (pillar-cluster model) for Google EEAT compliance.
✅ Conducts on-page SEO optimizations with schema markup, Yoast SEO, and internal linking.
✅ Builds high-authority backlinks (DA/PA 30+ sites) for domain authority growth.
🔗 [SEO Growth Strategy Example]
Social Media Content Marketing & Thought Leadership
✅ Develops content frameworks (themes, formats, distribution channels) for brand storytelling.
✅ Cross post high-converting blog posts, whitepapers, and guest articles for authority-building.
✅ Optimizes content for SERP rankings with structured keywords and metadata.
- 🔗 [SMM Content Strategy Success Story]
Lead Generation & Revenue Growth
✅ Designs multi-channel lead funnels (Social Media → PPC → Retargeting).
✅ Uses LinkedIn Ads, Google PPC, and email remarketing for conversion-driven campaigns.
✅ Integrates Knowlarity CRM & Zoho Analytics for lead tracking and reporting.
🔗 [Lead Generation Success Case Study]
Brand Growth Other Digital Advertising Strategy
✅ Integrated CRM software through data driven marketing
✅ Implements A/B testing & conversion rate optimization (CRO) for ad efficiency.
✅ Conducts Competitor Ad Analysis via Meta Ad Library & PPC insights.
🔗 [ROI-Focused Ad Campaign Example]
Let's Start Digital Journey With Me
Wanna talk with me?
©2025 All Rights Reserved By Sanjukta Paul | Privacy Policy