Projects In Digital Marketing

Throughout my journey in digital marketing, I have been fortunate enough to have worked on several projects that have allowed me to develop a deep understanding of various marketing strategies and tactics. From conducting a market opportunity analysis for Protinex to successfully executing Facebook and Google ad campaigns, my experience in digital marketing has equipped me with the skills needed to drive results. Take a look at some of my projects below and see how I can help take your business to the next level.

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Case Study

Facebook Ad Campaign

Campaign setup, audience targeting, funnel creation, remarketing, etc. Successfully executed a campaign with the primary objective of driving quality traffic to a personal blog or website.

Maintained consistency by focusing solely on the traffic objective, while also experimenting with other objectives for personal learning.
Leveraged personal blog or website to promote and drive traffic to as part of the project.

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Case Study

Google Search & Display Ads

Successfully completed a project focused on setting up a Google search and display campaign.

Gained hands-on experience in the process of creating and managing a digital advertising campaign.
Monitored and analyzed key metrics for Google Ads campaigns, including click-through rate (CTR), cost per click (CPC), and conversion rate.
Successfully managed and optimized Google Ads campaigns, resulting in a significant increase in website traffic and leads.
Demonstrated expertise in Google Ads by achieving a high-quality score and improving ad relevance for targeted audiences.

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Case Study

Google Analytics

Live reporting, Audience report, Behavior Report, Tags set up, Custom report set up, conversion analysis, etc.

Conducted a comprehensive analysis of website traffic and user behavior using Google Analytics.
Identified key areas of improvement, including high bounce rates and low conversion rates, and implemented solutions to address them.
Developed customized reports and dashboards to monitor and track website performance and user behavior.
Improved website navigation and user experience by identifying and fixing technical issues such as broken links and slow page load times.
Increased website traffic and engagement by developing and executing targeted marketing campaigns based on audience segmentation and behavior.

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Case Study

Email Campaign

Designed and executed successful email campaigns with high open and click-through rates.

Analyzed metrics including bounce rates, open rates, click-through rates, and conversions/leads to improve campaign performance.
Provided detailed analysis of campaign performance to inform decision-making and optimize future campaigns.

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Case Study

Protinex Case Study

Market Opportunity Analysis Segmenting, Positioning, and Branding:

Conducted market research to define target market segments for Protinex’s products
Utilized perceptual mapping techniques to analyze Protinex’s past and current market positions
Identified key elements for successful product positioning and developed a compelling positioning statement for Protinex
Developed a comprehensive marketing mix strategy (4 P’s) for Protinex, including product development, pricing, promotion, and distribution
Formulated a digital marketing strategy to increase brand awareness and reach potential customers for Protinex.

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Case Study

WordPress Blog Creation

Industry-specific theme selection, blog creation, SEO, plugin selections, integration, etc. Successfully completed a live project involving the creation of a personal blog using WordPress.

Chose a domain name and purchased it through GoDaddy.
Purchased hosting space on GoDaddy to host the blog.
Installed WordPress and configured two mandatory plugins (e.g., Yoast and Akismet).
Created two pages and wrote two blog posts for the homepage.
Integrated MonsterInsights to link Google Analytics to the blog for tracking and analysis.

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Case Study

Uber Capstone Project

Audience analysis, market research, SWOT analysis, content ideas, & Integrated digital marketing. The objective was to increase awareness and consideration among cab riders in India.

Conducted market research to define the rider target audience for Uber, creating a detailed consumer persona including demographics, psychographics, pain points, and interests.
Analyzed Uber’s top competitors, identified their target markets, and conducted a SWOT analysis to evaluate Uber’s strengths and weaknesses.
Developed a digital marketing strategy by selecting at least six digital channels and defining objectives for each channel.
Created content ideas and a calendar for each channel, centered around the campaign’s overarching idea of safety with Uber.

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Case Study

SEO Audit

On-page SEO, off-page SEO, Technical SEO, SEO tools selection, etc.

Successfully performed on-page SEO for the personal blog using Yoast plugin and following best practices.
Set up permalinks for blog pages and posts, improving website structure and navigation.
Analyzed and implemented SEO suggestions provided by Yoast footer on each page and post.
Increased visibility and organic traffic to personal blogs through effective SEO strategies.

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