My Public Relations – PR Projects

Through my experience in PR projects, I have gained expertise in developing and executing effective strategies that enhance brand reputation and drive engagement. I have skills in media relations, crisis management, event planning, and strategic communication, which can be applied to future projects and opportunities. With a deep understanding of various PR tactics, I am confident in my ability to help take your business to the next level through public relations.

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Case Study

Pet Grooming Salon

Audience targeting, Communication Objectives & Message Channels, Budget, and Metrics. Familiar with the six elements of planning an integrated marketing communication campaign (IMC):

Target Audience
Communication Objectives & Message
Channels, Budget, and Metrics.

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Case Study

Ceat Creative Brief

Market analysis, Brand positioning, Campaign objective development, Target audience identification, Consumer insight generation, Competition analysis, and Brand personality development.

The objective was to reverse-engineer a creative brief for a brand campaign by CEAT Tyres, an Indian multinational tyre manufacturing company. I identified the following elements of the creative brief:

Company description: CEAT Tyres, is an Indian multinational tire manufacturing company.
Brand problem/opportunity: CEAT Tyres was a forgotten player in the market with competitors such as MRF.
The objective of the campaign: To launch a new product ‘GRIPP’, a tyre with new technology that provides the best road grip.
Target audience: Car and bike owners who value safety and superior grip on the road.
Consumer insight: Consumers want tyres that provide the best road grip for their vehicles.
Key message: “GRIPP, the tyre with superior road grip”.
Competition information: MRF, is one of the competitors in the market.
Brand personality: Innovative, reliable, and committed to providing superior quality tyres.

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Case Study

Airbnb Re-Branding

Visual ideation, Advertising campaign creation, Brand messaging analysis, Critical thinking, and Evaluation.

Proficient in identifying and applying principles of visual ideas to create effective advertising campaigns, as evidenced by accurately identifying the principle used in the given images.
Skilled in critically analyzing and evaluating brand messaging, as evidenced by using the NORMS framework to evaluate Airbnb’s “Don’t Go There. Live There.” ad campaign.

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